The Go-to-Market Approach Startups Need to Adopt

It’s estimated that 100,000 technology startups reach the basic funding stage every year. Fewer than 10% (about 4,000) are then able to show enough promise to actually receive a first round of capital from venture or private equity sources. Figuring out a go-to-market approach is no trivial exercise — it separates the companies that will be successful and sustainable from those that won’t. Read More>>

Walmart Adds Uber; Target Leaves Curbside

It’s been a busy week for retailers looking to crack their “last mile” problem — the steps that put goods ordered online in shoppers’ hands without devouring profits. Wal-Mart Corp. is about to announce to shareholders that it will test grocery delivery using Uber and Lyft. Target, which is still experimenting with Instacart for grocery deliveries, says it is ditching its extensive pilot with Curbside. And Kroger says it’s expanding ClickList, adding stores in Houston to its burgeoning experiment. Read More>>

Can You Hear Me Now, Verizon?

Remember Verizon’s former pitchman who gained wide recognition asking if you could hear him now as he roamed around in commercials with his mobile phone looking for a decent reception area? Well, that pitchman, Paul Marcarelli, is now appearing in new Sprint advertising from Deutsch. But now, instead of touting the strength of Verizon’s network he’s pitching Sprint’s reliability. Read More>>

Net Worth Of Theranos’ Elizabeth Holmes Plunges To $0 In New ‘Forbes’ Estimate

Citing her company’s problems, Forbes says it has sharply revised its estimate of the net worth of Theranos founder Elizabeth Holmes. She founded Theranos and said she would disrupt the world of medicine with easy and inexpensive blood tests. One year after Holmes topped the magazine’s list of the wealthiest self-made women with a worth of $4.5 billion, Forbes now values her fortune at “nothing.” Read More>>

How one Italian entrepreneur’s business changed after riding along with Rocket Internet

Like many other startups the world over, PizzaBo (Italy’s first food delivery service), was a seed that sprouted with very humble roots. Its founder, Sarcuni, started PizzaBo in 2010 in Bologna. In the early days of 2015, the German behemoth Rocket Internet announced the acquisition of  PizzaBo, for 51 Million euros. At the time, Rocket Internet made a lot of promises to Sarcuni, one of which was not to change the company name and logo. But everything changed once the ownership changed hands and things didn’t go as expected. Read More>>

The Security Threats Small Businesses Must Keep Their Eyes On

When it comes to hackers and cyber attacks, the name of the game is staying ahead of these people and programs that can sabotage a company, especially if you are a small-business owner. While larger companies can bounce back from data breaches , small to midsize business don’t always have the resources. To make sure small-business owners are equipped with the tools and resources needed to stay protected, we asked a number of experts what security threats SMBs face and how to remain safe. Read More>>

7 Trademark Rules Every Startup Should Know

A trademark or service mark is a brand identifier.  Every company offering products or services has at least one.  While the name of a product or service tells consumers what it is, the associated mark tells consumers who offers it to the public. The selection and use of a brand name involves a number of important decisions that have both marketing and legal implications.  Failing to understand and accommodate those implications can expose a startup to increased marketing costs and legal exposure.  Accordingly, a startup would be well-advised to follow some simple rules.  Read More>>

The real reason America controls its nukes with ancient floppy disks

America’s nuclear arsenal depends on a surprising relic of the 1970s that few of us may recall: the humble floppy disk. It’s hard to believe these magnetic, 8-inch data storage devices are what’s propping up the most fearsome weapons humanity has ever created. But the Department of Defense is still relying on this technology to coordinate key strategic forces such as nuclear bombers and intercontinental ballistic missiles, according to a new government report. Read More>>