As a company scales it’s easy for teams to lose sight of who they’re building for. With siloed teams and a lack of communication, customer empathy becomes so diluted that it’s just another poster on the wall. But for today’s software companies, customer support teams can keep everyone intimately connected to the problem you’re solving. Provided they’re set up in the right way, they can make sure the right kind of features are on your roadmap, and the right kind of insights are driving your research team. Read More>>