The Backfire Effect – How you can persuade even your toughest customers

I realize my persuasion Jedi techniques won’t always work. But having a breakfast with my two year old, opened my eyes to the “backfire effect” and how it feels better when someone confirms it’s ok to feel the way I do. And even better, when they feel the same way. Now instead of heated and angry, I’m listening again. And maybe I become a little more open minded. Read More>>

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