Why Customer Match is the biggest thing to happen to email since Hotmail

Google recently released Customer Match, a feature that gives advertisers the ability to upload a batch of email addresses to Google. This ultimately provides targeting capabilities to specific customers that were previously unavailable. Features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere. The future of digital marketing is integrated and cross-channel and email is the key to cross-channel identity. Read More>>

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