Cross-Channel Campaign Study Confirms Integrated Data Required For Success

Poor data integration sabotages cross-channel campaigns. Forrester analyzed findings from the study, orchestrating the Cross-Channel Experience — determining the necessities to implement cross-channel campaigns. The findings suggest proper cross-channel campaigns correlate to high revenue growth. Marketers from companies that have experienced 10% or more high revenue growth in FY2014 were more likely to execute cross-channel initiatives. They also reported greater use of marketing tools than marketers from firms with lower growth. Read More>>

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