Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. According to a survey, 55 percent of consumers trust UGC over other types of marketing. “User-generated content” (UGC) may have become a clichéd marketing buzzword, but it’s still one that resonates enough with consumers to have shifted the nature of content marketing. Read More>>