Zappos a start-up created in 2011 and known for selling shoes, were exploring new lines to expand its business. The start-up launched an iPad fashion magazine. After a successful launch, the magazine had less than 200 visitors per day. The team kept enhancing the magazine with a hope to bring back visitors. However after five unsuccessful tries the magazine was called off.
Zappos have experienced a valuable lesson from the failed product and have now launched a successful e-commerce site. Read More>>