Is It Smart Digital Marketing – Or Is It Creepy?

A speaker at the Specialized Information Publishers Association’s Annual Conference spoke about the use of digital marketing. Today, Ecommerce marketers track the browsing history of their customers and in order to promote sales, they often send cart abandonment emails. Is this a good marketing tool or creepy?
The presentation concluded that there should be a fine balance in using this technology to drive sales or hold back to avoid creeping out potential customers. Read More >>

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