Customer engagement campaigns are what creates an impact on the customer’s overall experience. These days, brand marketing leaders are directed to focus on customer experience, which is moving from an idealized strategy to a tactical, operational mandate, centering as it does on how a customer experiences a brand at all touch points, from awareness to post-purchase loyalty. Improving customer experience is no small undertaking. It requires an operational perspective — with an inspection of all the places that a customer experiences a company’s products and services — and a focus on putting that customer at the center of everything. Read More>>