Behavioral Marketing has risen to the next level with the introduction of Playlist Targeting where Spotify is focusing on audience segmentation. This move was initiated after successfully launching Video Takeovers and Sponsored Sessions earlier this year.
Playlist Targeting will use first-party data to help brands track listeners’ journeys across devices and allow for targeting based on activity and mood and music tastes. Brands can use the names of user-generated playlists, such as “Workout” or “Dinner Party,” to target messages based on user activity, and they can also use Spotify’s curated playlists that are also specifically labeled. Read More>>