Salesforce unveils Wave, the name for the Salesforce Analytics Cloud; positioning it as the first cloud analytics platform designed for every business user. The end user does not have to be a technologist to draw insights from analytics in this cloud, because it is designed to let lay users explore data and take action from whatever device they happen to be using.

Fundamentally, this Analytics Cloud makes it possible for companies to deploy sales, service and marketing analytics — or build custom mobile analytics apps — using any data source. Companies like Accenture, Deloitte Digital and Informatica are already using Wave and will be on hand at Dreamforce to demonstrate how it works for their businesses. Read More>>